In brief, I make food containing insects. But usually this definition calls for more explanation. I am the founder of Bugsolutely, a Bangkok-based start-up in the new, booming market of edible insects. Bugsolutely produces and markets Cricket Pasta, the first pasta containing cricket flour. Yep, crickets. The pasta is tasty, healthy and sustainable.
Before founding Bugsolutely, I co-founded and managed Prima Pagina, a PR and marketing agency based in Milan, Italy. As a Client Director for 17 years, I helped customers define and implement their marketing strategies. I managed a team of a dozen professionals out of a total of over 25 people on staff at the agency. I left the agency in 2013 to explore a few South East Asian countries, before settling in Thailand.